This Privacy Policy outlines how we collect, use, and protect your personal data when you visit the Run Vision website. It also informs you of your rights under applicable data protection regulations.

Personal data refers to any information that can be used to identify you as an individual.

1. Data Controller

The responsible party under data protection law is Run Vision.

For questions related to data protection, you can reach us at: [email protected]

2. Data Protection Officer

If you have any questions regarding the handling of your data, please contact our Data Protection Officer at [email protected]

3. Informational Use of Our Website

3.1 Server Log Files

When you access our website, certain technical data is automatically collected and stored in server log files. These include:

  • Browser type and version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing device
  • Time of the server request
  • IP address

This data is necessary for the smooth delivery and security of the website. It is used solely for technical monitoring and troubleshooting, and is not merged with other data sources. The legal basis for this processing is our legitimate interest in a secure and optimized website experience.

Our hosting provider processes this data on our behalf, and we remain responsible for its handling.

3.2 Cookies

a) General Information

We use cookies to enhance your browsing experience. Cookies are small text files that your browser saves on your device. You can configure your browser to notify you before a cookie is set, to block certain cookies entirely, or to delete cookies automatically when you close your browser. Please note that disabling cookies may limit the functionality of some areas of our website.

To clarify, here are the main types of cookies:

  • Session Cookies: These are temporary and expire once you close your browser. They help maintain your session during active browsing.
  • Persistent Cookies: These remain on your device beyond the session and store your preferences for future visits.
  • Third-Party Cookies: These come from outside providers and may be used for analytics, advertising, or content customization.
b) Technically Necessary Cookies

Some cookies are essential for providing the services you request (e.g., maintaining your shopping cart). These are required for the proper operation of the site. The legal basis for these cookies is our legitimate interest in delivering a functioning website.

3.3 Google Analytics

Our site uses Google Analytics, a web analytics service provided by Google. Cookies are used to help us understand how visitors interact with the website.

Data such as your IP address, browser, and device information may be transferred to Google servers. However, we have activated IP anonymization, which ensures that your full IP address is not stored.

We use Google Analytics to analyze user behavior and improve our services. Google processes this data on our behalf under a data processing agreement. We also use features like demographic reporting and remarketing, which may include age, gender, and interests—though this data is not linked to individual identities.

You can opt out of Google Analytics tracking by adjusting ad settings in your Google account or by installing a browser add-on that disables data collection.

3.4 Facebook Pixel

Our website uses the Facebook Pixel for audience measurement and ad performance tracking. This tool helps us understand user actions after they interact with our Facebook ads.

Data collected via the Pixel is anonymous to us but may be linked to your Facebook account and used for personalized advertising on Facebook platforms. We use only the standard Facebook Pixel without advanced matching.

You may adjust your Facebook ad preferences to disable interest-based advertising. If you do not have a Facebook account, you can opt out of personalized ads via third-party tools such as the European Interactive Digital Advertising Alliance.

The legal basis for using Facebook Pixel is our legitimate interest in optimizing advertising and understanding user behavior.

4. Online Store

When you place an order through the Run Vision webshop, you are required to provide certain personal data necessary for processing your order. Mandatory fields are clearly marked; all other information is optional. This data is used exclusively for order fulfillment.

Payments are processed using services provided by a third-party payment processor. During checkout, your payment and order details (such as name, address, account number, credit card details, billing amount, and transaction ID) are transmitted securely and only to the extent required for processing the transaction.

If third-party service providers (e.g., shipping partners) are involved in fulfilling your order, they are contractually bound to comply with data protection requirements. Responsibility for your data remains with Run Vision.

The legal basis for processing this data is Article 6(1)(b) of the GDPR, as it is necessary for fulfilling our contractual obligations.

We are legally obligated to retain your order-related personal data for ten years due to commercial and tax regulations.

If you provide your email address during checkout, we may occasionally send you product updates and offers—unless you opt out. You may unsubscribe at any time using the link provided in every marketing email. This communication is based on our legitimate interest under Article 6(1)(f) GDPR.

5. Newsletter

If you subscribe to our newsletter, we will use your email address to send you updates and offers. The legal basis for this is your consent under Article 6(1)(a) of the GDPR. You may revoke your consent at any time by clicking the unsubscribe link found in each newsletter.

To send newsletters, we work with a third-party email service provider. This provider acts on our behalf and complies with data protection laws. Your email is used strictly for delivering newsletters and for analyzing how recipients engage with our email campaigns.

These emails may include tracking pixels—small images embedded in the email—that allow us to collect pseudonymized data on actions such as email opens or link clicks. This analysis helps us improve our communications. None of this information is used to personally identify you. You can opt out of tracking at any time by clicking the opt-out link in any newsletter or contacting us directly.

6. Data Security

To protect the transmission of sensitive information (such as orders or contact inquiries), the Run Vision website uses SSL or TLS encryption. You can recognize a secure connection by the “https://” prefix in your browser’s address bar and the padlock icon. When this encryption is active, your data cannot be read by third parties during transmission.

7. Deletion of Personal Data

Your personal data will be deleted once it is no longer needed for the purposes described above, provided no legal retention requirements apply.

8. Your Rights

Under the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:

  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to restrict processing
  • Right to object to processing
  • Right to withdraw consent
  • Right to data portability

You also have the right to lodge a complaint with your local data protection authority if you believe your data has been processed unlawfully.